1. Yu Gu and Rong Chen (2024), “Bridging consumption and work: The effects of thoughts about different types of purchases on job-related motivations.” Journal of Business Research, 183, 114835. (南开英文B刊; ABS 3; ABDC List A Journal; JCR一区; IF: 9.8)
2. Yu Gu and Rong Chen (2021), “How does money phrasing influence intention to donate: The role of construal level and fit.” Psychology & Marketing, 38(11), 1911-1927. (南开英文B刊; ABS 3; ABDC List A Journal; JCR一区; IF: 6.7)
3. Yu Gu, Xusen Cheng, and Jia Shen (2023), “Design shopping as an experience: Exploring the effect of the live-streaming shopping characteristics on consumers’ participation intention and memorable experience.” Information & Management, 60 (5), 103810. (南开英文B刊; ABS 3; ABDC List A* Journal; JCR一区; IF: 9.9)
4. Yu Gu and Yimei Zhou (2026), “How Does Interacting with AI versus Human Agents Influence Consumer Identity-Based Choices? The Roles of Distinctiveness and Assimilation Motives.” Journal of Advertising Research, forthcoming. (ABS 3; ABDC List A Journal; JCR一区; IF: 2.4).
5. Yu Gu and Rong Chen (2023), “Effects of payment notifications on consumer purchase decisions: The role of pain of payment.” Journal of Consumer Behaviour, 22(4), 818-832. (ABDC List A Journal; JCR二区; IF: 4.3)
6. Haijiao Shi and Yu Gu* (2026), “Exploring the Effect of Framing Donation Goals as Goods versus Money on the Effectiveness of Donation Appeals.” European Journal of Marketing, 60(2), 472-493. (南开英文B; ABS 3; ABDC List A Journal; JCR一区; IF: 5.1).
7. Xusen Cheng, Yanyue Ran, and Yu Gu* (2026), “Collaborating with an imperfect AI: The effects of AI misinformation on team situation models and individual contribution.” Group Decision and Negotiation, 35(2), 27. (ABDC List A Journal; JCR一区; IF: 2.5).
8. Xiaobing Xu, Shuaifan Zeng, Yu Gu*, and Jin Zhang (2023), “Uniform pricing effect: The influence of uniform pricing on product acquisition value judgment.” International Journal of Consumer Studies, 47(4), 1364-1376. (ABDC List A Journal; JCR一区; IF: 9.9).
9. Yimei Zhou, Zhanhe Zang, Keyi Wang, and Yu Gu* (2025), “Enhancing gamified experiences in online service platforms: Exploring the impact of extrinsic gamification design elements.” Electronic Markets, 35, 101. (ABDC List A Journal; JCR一区; IF: 6.8).
10. Xusen Cheng, Yu Gu, Ying Hua, and Xin (Robert) Luo (2021), “The paradox of word-of-mouth in social commerce: Exploring the juxtaposed impacts of source credibility and information quality on SWOM spreading.” Information & Management, 58(7), 103505. (南开英文B刊; ABS 3; ABDC List A* Journal; JCR一区; IF: 9.9)
11. Xusen Cheng, Yu Gu, and Jia Shen (2019), “An integrated view of particularized trust in social commerce: An empirical investigation.” International Journal of Information Management, 45, 1-12. (ABDC List A* Journal; JCR一区; IF: 21; ESI高被引论文)
12. Xusen Cheng, Yu Gu, and Jian Mou (2020), “Interpersonal relationship building in social commerce communities: Considering both swift Guanxi and relationship commitment.” Electronic Commerce Research, 20(1), 53-80. (ABDC List A Journal; IF: 3.9)
*通讯作者
