On May 30–31, the Nankai Business School team “Food Experiment Pioneers,” comprising four 2024 undergraduates, won the national first prize (undergraduate group) at the 16th “Zhengda Cup” National College Student Market Research and Analysis Competition finals at Dalian University of Technology. Their project analyzed “pretty meal” consumer preferences in Tianjin, achieving Nankai’s best result in recent years. The competition is a national A-level event; this year, 375,000 students from 1,259 universities participated, with only 304 teams reaching the finals.