A paper by Professor Li Yongjian’s team at Nankai Business School, titled “To Adopt or Not: The Paradox of AR Fitting Technology in Retail Channels,” has been published in Information Systems Research. It finds AR fitting can ease retail congestion but risks mismatches, benefiting fixed-price goods like luxury but causing double-loss for variable-priced goods like fast fashion. This is the team’s second paper in the journal within a year.